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Chinese Online Game Market – Selling Fake Jewelry

chinese online game

China’s online game market….. Would you buy this virtual ring for $6000?

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Chinese Online Game Market

Chinese online game companies and Asian online game developers in general have a very

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different model for making money on their products. Try charging $60 up front for a standalone game or $9.95 a month in subscription fees and your game will have almost 10 sales a month… In a country of 2,000,000,000.

Well then, how do you make money off online games in Asia if the western models of up front charges, subscriptions, pay per level etc. does not work? The answer is in-game virtual item markets. The above ring is part of a jewelry set that just for $6000 in www.5173.com, china’s largest in-game virtual items marketing platform. In fact, the top ten item sales in 5173 amounted to more than $24,000 just that week.

What… people seriously spend money for virtual items in games? Although $6000 for a jewelry set is unusually high, the average Chinese gamers do purchase cheaper items to enhance their game performance. Given that, it’s obvious that most of the Chinese online game developers opt for the “freemium” model that does not charge any up front or subscription fees but rather relies on gamers paying money for in-game items.

These greedy game developers aside, sites like taobao allow independent sellers to list and sell their own items. These ebay style independent transactions is a huge industry in itself and is an integral part of the Chinese online game culture. Not only do they sell in-game items, but they sell high level characters, services to develop character levels, and other virtual nerdy stuff.

Check out this list of the Chinese top online games:

  1. League of Legends. Chinese DOTA-style competitive online game that has been immensely popular worldwide.
  2. DNF. A Korean-developed beat-’em-up game that’s pretty old but still very popular in China.
  3. CrossFire. China’s version of Counter-Strike.
  4. QQ Speed.
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    A 2008 racer developed and released by Tencent Games.

  5. QQ X5*. A casual dance game also first released by Tencent.
  6. Dream of the Three Kingdoms. A fantasy battle game developed by Electric Soul and released in 2009.
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  8. AgainstWar. A Tencent-developed online first-person shooter first released in 2011.
  9. NBA2KOL. An online basketball game developed by 2K Sports. (An American game!!)
  10. Fantasy Journey to the West. A fantasy RPG developed by Netease.
  11. Counter-Strike Online. The original tactical first-person shooter, still played in China. Developed by Valve and Nexon, originally released in 2008.
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